lunes, 29 de enero de 2024

Lead capture: how to get potential clients

 

SEM campaigns

Through ad campaigns on platforms such as pay-per-click or pay-per-view Google Ads, you can  reach a very specific user profile with personalized ads . This is a type of strategy that guarantees short-term results and has a high return on investment. With a well-executed SEM strategy, you can generate quality leads  and boost business growth.

Choosing the best SEM agency is an important decision that can have a significant impact on the success of your business. Therefore, it is important to take into account a series of factors before making a decision.

Here are 10 things you should keep in mind when choosing the best SEM agency :

  1. Experience and trajectory.  Make sure the agency has experience in the sector and has worked with companies similar to yours.
  2. Certifications and accreditations. Certifications and accreditations are a good indicator of the quality of an agency's services, although they are not always decisive.
  3. Success stories.  Ask for references and success stories to see how the agency has helped other companies achieve their goals.
  4. Focus on ROI.  The agency should focus on the return on investment (ROI) of your campaigns.
  5. Communication and transparency.  The agency must be communicative and transparent at all times.
  6. Budget. It is important to set a realistic budget before starting to work with an agency. Know how they are going to bill you, know what part is management and what part is investment in ads.
  7. Compatibility with your company.  Make sure the agency shares your values ​​and goals.
  8. Expert team. The agency must have a team of experts with experience in Google Ads.
  9. Advanced technology. The agency must use advanced technology and professional tools to optimize your campaigns and measure results.
  10. Orientation to results.  The agency must be results-oriented and work to make your campaigns as effective as possible.

Boost comments and reviews

Currently, reviews, ratings and comments are key elements for the purchasing decision that users make.

Encouraging customers to leave positive reviews about the company's products or services is a good way to attract many potential customers who will consult this information before contacting the company or making a purchase.

At CRO Creativo we offer you our professional services so that you can improve your processes to attract new contacts and thus accelerate and facilitate the process to convert them into recurring clients of your business.

We have extensive experience in the sector and highly qualified professionals who will help you design and implement the best lead capture and conversion strategies.


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